"Do you have any ideas?" Why a 10-year-old's letter to Qantas' CEO is going viral.

Alex Jacquot, 10, is plane obsessed. In fact, he has his own airline of which he is CEO (of course).

He’s already thought about what type of planes he needs, flight numbers, catering – all of the important stuff. But he was really in need of some good ol’ fashioned CEO to CEO type advice.

So, he wrote to Qantas boss Alan Joyce. AND ALAN WROTE BACK. The best.

Listen to Sean Szeps on the reality of air travel with twins. Post continues after audio.

“I’m Alex Jacquot, a 10-year-old boy (please take me seriously) and I want to start an airline,” he begins.

“I am CEO of the airline, which by the way is called Oceania Express.”

Alex adds that he has already hired a CFO, Head of IT, Head of Maintenance, Head of On Board Services and Head of Legal. His mate Wold is a co-founder. They are all OVER this.

“Seeing as it is school holidays, I have more time to work. But I don’t have anything to do (that I can think of). Do you have any ideas of what I can do? Seeing as though you are CEO of Qantas, I thought I’d ask you.”

He then reveals to his competitor, he is also thinking about an “A350 for Sydney/Melbourne to London flights”.

“We are having a lot of trouble thinking about sleep. Do you have any advice?” he asks Mr Joyce.

Well, Mr Joyce responded, on official letterhead. And it.was.everything.


“Thankyou for letting me know about your new airline, I had heard some rumours of another entrant in the market, so I appreciate you taking the time to write,” he began.

“First, I would say that I’m not typically in the business of giving advice to my competitors. Your newly appointed Head of Legal might have something to say about that, too.

“But I am going to make an exception on this occasion, because I too was once a young boy who was so curious about flight and all its possibilities.”

Joyce goes on to tell Alex safety needs to be his number one priority, along with making his passengers comfortable.

He admits he is also grappling with the issue of sleep on a direct Sydney/Melbourne to London flight. He reveals they’re looking at different cabin designs to give people more room to move.

He then invites Alex to meet with him, to discuss ‘Project Sunrise’ (their plan to fly passengers non-stop between Australia and the UK). He also suggests they compare notes.

Alex’s mother Natasha Jacquot told The Australian they are waiting on a time and date for said meeting, adding that she “wasn’t expecting such a great response.”

Bravo, Qantas. Bravo.