Sometimes an image speaks louder than any words.

When we spray our perfume we don’t think of them. When we applaud after the magic of a circus show we don’t consider them. And when we stock up on our favourite lipstick colour, we don’t always consider where it’s been tested first.

And that’s exactly what this Public Service Advertising campaign focusing on animal cruelty, does.

Speaking up for those who can’t, each of these powerful images showcases the problems facing our most precious animals. Animals, who are defenceless to what is happening to them.

Until now.

These haunting images need no words or descriptions to get the message across.

Clown psa

PSA images animal cruelty

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PSA images animal cruelty

Every second a species dies out. And every minute counts.

See more of the powerful images here:

Show your support with your wallets, people.

JOIN THE CONVERSATION