When we spray our perfume we don’t think of them. When we applaud after the magic of a circus show we don’t consider them. And when we stock up on our favourite lipstick colour, we don’t always consider where it’s been tested first.

And that’s exactly what this Public Service Advertising campaign focusing on animal cruelty, does.

Speaking up for those who can’t, each of these powerful images showcases the problems facing our most precious animals. Animals, who are defenceless to what is happening to them.

Until now.

These haunting images need no words or descriptions to get the message across.

Every second a species dies out. And every minute counts.

See more of the powerful images here:

exotic-souvenirs-PSA.jpg

fashion-victim-PSA.jpg

60-seconds-PSA-01.jpg

60-seconds-PSA-02.jpg

60-seconds-psa-03.jpg

manmade-future-PSA-01.jpg

manmade-future-PSA-03.jpg

manmade-future-PSA-02.jpg

plastic-bags-kill-PSA-01.jpg

stop-wildlife-trade-PSA-01.jpg

white-roof-PSA-02.jpg

white-roof-PSA-01.jpg

wildfire-PSA.jpg

sewing-patterns-PSA-02.jpg

stop-wildlife-trade-PSA-02.jpg

home-PSA-02.jpg

home-PSA-01.jpg

Screen-Shot-2014-06-20-at-10.26.45-AM.png

if-i-was-PSA-02.jpg

if-i-was-PSA-01.jpg

if-i-was-PSA-03.jpg

more-space-PSA.jpg

sewing-patterns-PSA-03.jpg

extinction-PSA.jpg

graffiti-PSA-01.jpg

graffiti-PSA-02.jpg

Screen-Shot-2014-06-20-at-10.24.20-AM-copy.jpg

what-on-earth-PSA-01.jpg

https://www.mamamia.com.au/wp/wp/wp-content/uploads/gallery/psa-animal-ad-campaign/what-on-earth-PSA-02.jpg