Pregnant women in their underwear… it’s hard to look away.
Pregnant bellies are fascinating. Unretouched images of pregnant bellies with natural light and (gasp) armpit hair are even more so.
Pansy is an organic cotton lingerie brand from California that’s breaking all the skivvy rules. They’ve just released this photoshoot featuring jewellery designer, Ariel Clute, at eight-months pregnant with twins and Claire Moore, at four months pregnant.
The untouched photos are not what we’re used to seeing from underwear campaigns, even those featuring ‘diverse’ bodies’.
“We were inspired to do a photo shoot with pregnant women because of all the positive feedback about the fit of Pansies from customers with growing bellies,” Laura Schoorl, owner of Pansy, shared with BUST. “We wanted to show that our underwear fit all types of bodies, even ones growing twins.”
Photographer Terri Loewenthal kept the scene pretty low-key, with a ladder and available light in the studio all that was required. She said they were finished within an hour.
The final product seems to prove that these women radiate beauty, and the standard digital trickery and “enhancements” are just not necessary.