In 1991, when she was just 18 years old, Poppy King started her own cosmetics company.
She had no experience in makeup or manufacturing, but the teenager saw a gap in the market and she knew exactly what she wanted to create – a truly matte finish lipstick that was unlike anything the big cosmetic companies were selling at the time.
“The texture was really unique – they were like crayons – and I haven’t recreated that again at any point throughout my career,” she told Mamamia.
Within a few years, Poppy Industries’ Seven Deadly Sins lipsticks had burst onto the Australian makeup market and they had become synonymous with 90s culture. If you were a young woman who wore makeup in the 90s, you owned a Poppy lipstick.
They were the first brand that was cool and niche and Australian and fashionable. Pulling out one of Poppy’s lipsticks in a nightclub bathroom was a rite of passage.