Pageant mums are out and Insta stage mums are in. The influencer marketing industry is on track to be worth $13 billion by 2020 and kids are a huge part of that economy.
Instagram mum-agers are making a lot of money using their children as props in social media posts. Today we find out what that means for the stars themselves - the kids.
Host/Producer: Gemma Bath
Executive Producer: Elle Beattie
Audio Producer: Ian Camilleri
Thanks to our special guests Colette Wilson who you can find at @ministylehacker, and Crystal Abidin, a senior research fellow in internet studies at Curtin University.
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