The Stage Mums Of Social Media

The Quicky

Mamamia Podcasts

The Stage Mums Of Social Media

Pageant mums are out and Insta stage mums are in. The influencer marketing industry is on track to be worth $13 billion by 2020 and kids are a huge part of that economy. 

Instagram mum-agers are making a lot of money using their children as props in social media posts. Today we find out what that means for the stars themselves - the kids.


Host/Producer: Gemma Bath

Executive Producer: Elle Beattie

Audio Producer: Ian Camilleri

Thanks to our special guests Colette Wilson who you can find at @ministylehacker, and Crystal Abidin, a senior research fellow in internet studies at Curtin University.  

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