My guest today is someone who completely changed the way we think about fine jewellery Noura Sakkijha is the incredible co-founder and CEO of Mejuri - the cult global brand that turned fine jewellery from something saved for special occasions into something for women to buy for themselves, every single day.
A third-generation jeweller with a background in engineering, Noura built Mejuri from a disruptive idea into one of the most recognisable modern luxury brands in the world, all while challenging outdated industry norms around who jewellery is really for. In this conversation, we talk about redefining luxury, building a values-led business, motherhood and leadership, and what it takes to create a brand people genuinely wear on repeat.
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