I really hate shopping.
I used to be a size 18 now I’m a 14-16. The way clothes hang on the size 8 mannequins just don’t look like that when I put them on my body.
I’m used to change room disappointment, but that doesn’t make it less frustrating or disheartening.
But finally, curvy women will be able to see how clothes will really look, because Target is introducing plus sized mannequins.
CEO of Target Stuart Machin says, “We’re always been famous for recognising women in all shapes and sizes and it’s something we want to celebrate even more over the forthcoming months. We have size 16 mannequins that are in production now that will be in stores in September.”
A British department store, Debenhams, introduced size 16 mannequins earlier this year to a lot of fanfare.
There was also some criticism, with some UK health experts saying the mannequins encouraged obesity.
Well I call bullshit to that. The causes of obesity are complex and certainly not caused by some moulded plastic in a department store. In my experience a negative shopping experience makes my self-esteem plummet, so to see clothes on a realistic sized mannequin will be sweet relief.
“The average size of our customer is a size 14, so we’re making an effort with our visual marketing, our mannequins and our point of sale, so it represents and reflects them,” Machin says.
Fashion stylist Donny Galella says it’s a positive move as everyone likes to feel included and designers should follow suit.
“I urge Aussie designers to expand their sizes past 14 because that’s where the market is. It makes business sense,” he says.
“When I take my clients shopping who might be size 16-18 and up there is a limited range available for them which is really disappointing considering the ‘average’ Australian woman is a size 14-16.”
In three separate studies, researchers from the University of Kent found women were more likely to buy clothes from a new clothing brand if the company used “normal sized” women in their promotions.