Pixie Curtis is the Princess of Instagram.

And now we know how she does it.

She has 107,835 Instagram followers and an empire worth millions.

Not bad for a three-year-old.

Pixie Curtis has become one of social media’s rising child stars, along with Millie-Belle Diamond, 15 months, who has 134,000 followers and five-year-old Ryker Wixom from Los Angeles with 259,000 followers.

Pixie Curtis wearing her trademark hair-bow. (Via Instagram)

But despite social media product placements earning her $500-plus a pop, the red-haired tot's real success in cyberspace lies in Pixies Bows - her multimillion-dollar business that sells Pixie's trademark hair ribbons.

And it's all thanks to her mum - Sydney publicist Roxy Jacenko.

"I look at this whole thing from afar and think, 'This is not normal'," Roxy told The Daily Telegraph.

"The Instagram following is not normal, Pixies Bows is not normal."

Pixie Curtis with her mother and baby brother Hunter. (Via Instagram)

The 35-year-old told The Daily Telegraph while she didn't think  a hair-bow business would be that successful, she saw an opportunity.

"People were asking where she got her hair bows," she said.

"I thought, 'Bugger telling people where to get them, I'm going to make them."

The three-year-old entrepreneur is even planning to launch her own skin care range.

Oh you know. Just a Fendi bag. No big deal. (Via Instagram)

And all the profits go into Pixie's overflowing piggy-bank.

"Pixie has an account which I opened a week after she was born and anything that she earns goes into that account so when she's older, she has a good start," Pixie's mother told the MailOnline last year.

Three years old? Hard to believe. (Via Instagram)

Three years old?

Not bad. Not bad at all.

What do you think of Pixie's social media success?

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