Charles R Poliquin who refers to himself as the “strength sensei” shared an image of an anonymous woman with a caption that compared her body to that of a melting marshmellow.
The post was shared with all 217,000 users who have liked his page.
The caption accompanying the image read:
“Must be really hot in this shopping centre. She started to melt! Or many (sic) it is epigenetics, she is expressing the marshmallow gene because of her consumption of high fructose corn syrup.”
The post was soon deleted but not before it was picked up by another health and fitness page who took a screenshot of the post and shared it with their followers.
JPS Health and Fitness called the post “bullying” and said that such acts of public humiliation do little to help the problem of obesity.
“Bullying and making fun of those who are overweight and obese is not only morally incorrect, but is of no benefit to the problem and epidemic we face,” they said.
“For someone who claims to be a ‘leader’ in the fitness industry, it is disgusting to see him, let alone anyone, put down and make a mockery of someone who is out of shape.”
The shared image is currently gaining traction as users on Facebook comment on their disappointment with the trainer.
"Rethink your career. This level of unprofessionalism isn't just distasteful it should clue you in to who you authentically are. It ain't good," one user said.
Another user thanked the health and fitness page for reminding their community that bullying others over their physicality is a shallow judgment.