A popular Instagram account recently caught my attention.

It’s called ‘Bros being basic,’ and it has more than half a million followers. The bio for the account reads ‘The most #blessed & #basic bros on the internet,’ and it’s clear from a quick scan of the almost 600 posts that the intention of the men who run it is to parody women on Instagram.

Usually, I would find it funny. Women oftenareabsurd on Instagram. Believe me, no one’s more aware of our ridiculousness than me. With teatox endorsements, selfies, bizarre snapchat filters and highly curated holiday photos, we’re pretty easy to make fun of.

Nonetheless, something irks me about men mocking the ‘silly’ ways women behave.

I feel like it’s condescending, and completely ignores the root of why women and girls are actually trying so hard on social media.

When we know that the female population is disproportionately affected by body image issues, low self-esteem, depression and eating disorders, why do we continue to shame women for how they choose to portray themselves online?

Watch the trailer for Embrace, a documentary about body image and how we’re going to change the future for women and girls.

We raise girls in an environment where they’re required to be beautiful and sexy. They’re objectified and made to feel like their bodies aren’t their own – that they are public property, and that they owe it to society to be a particular type of woman.

For some women, particular poses have built them an empire. Sex tapes have launched careers. Instagram followers bring in an income. Men gawk at these women, other women envy them, and at the end of the day, they’re heralded as ‘entrepreneurs.’ Business-savvy women who know exactly what they’re doing.

Personally, I try as hard as I can not to subscribe to these values. I can rationally critique the conspicuous consumption, self-objectification and complete narcissism that sits at the forefront of popular culture. But sometimes I fail. And sometimes other women fail, too.

Ultimately, seeing men pose like women, being praised for being bloody hilarious, makes me feel sad.

Girls and women don’t exist in a vacuum – we act the way we do on social media because that’s how we’ve been raised. Men, of course, can use the same argument. They’ve been taught to be funny, and are encouraged to think of women’s interests and behaviours as trivial. But somewhere, we have to break the cycle.