Miyo Fallshaw was working hard on Christmas Day 2014 in preparation for her kids’ clothing brand’s Boxing Day sale when she had a revelation.
“I thought ‘this is ridiculous, this is not how I want to live life – to be so busy that I couldn’t actually enjoy Christmas. What’s the point?'” Miyo told Mamamia.
“The point of having your own business is to enable you to have flexibility and to have good choices, but then, in the end, it felt like a ball-and-chain.”
The business she had built up from a friend’s market stall to a thriving clothing empire was growing in a way she suddenly realised wasn’t working for anyone, including her or her two young daughters.
At the time Oishi-m had a physical store in the Victorian coastal town of Torquay, an online store and a wholesale branch that provided clothes to more than 100 stockists in Australia and internationally. Miyo realised something had to go.