
When I first saw this picture, I thought “Whoa, excellent. That’s the kind of Barbie I’d be happy for my daughter to play with.”
I’m not a fan of the body shape of regular Barbie and I’m doing my very best to keep her and her freaky kind of body shape away from my girl. On closer inspection however, I learnt that this is not a doll that’s actually for sale. It’s an ad to combat childhood obesity
According to adfreak.com:
“Keep obesity away from your child” is the tagline of a new campaign by Texas-based Hispanic shop LatinWorks for an organization called Active Life Movement. Instead of fat kids, the ads show fat toys: a superhero, pirates and a Barbie-like doll. See the full ads here , here and here over at Ads of the World.
I’m fighting a losing battle against the infiltration of Barbie into my home and my daughter’s brain, right?
Mia Freedman
Co-Founder, Mamamia
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