What happened when a social media editor mistook his work's Facebook page for his own.

In a week dominated by death, destruction and rivers of bad news, sometimes all it takes is a rogue social media editor and the promise of cute babies to perk the world up.

On Tuesday, National Public Radio’s Online editor, Christopher Dean Hopkins, wanted to give his Facebook friends a particularly adorable update on his baby daughter Ramona, and how much Ramona love cats.

So, he posted a status about it.

“Ramona is given new toy: Smiles, examines for 20 seconds, discards,” he wrote. “Ramona gets a hug: Acquiesces momentarily, squirms to be put down. Ramona sees three cats 30 feet away: Immediately possessed by shrieking, spasmodic joy that continues after cats flee for their lives.”

Therefore, Ramona likes cats.

It’s just that he actually didn’t post the status on his personal Facebook page. Instead, he posted it on NPR’s Facebook page. A page which has over 6,000,000 likes. And the status was live for 13 minutes.


You can imagine how much the world went wild for Ramona and the cats.

The top comments went as follows:

"This is so much better than the depressing news lately. Can Ramona updates be a new NPR feature?"

"Of course NPR's social media manager uses words like "acquiesces" and "spasmodic." You go, Ramona's parent!"

"This was the happiest bit of news any of us have gotten all day. Why would you take this from us?!?! Also, is Romona going to get a cat? I think she needs a cat."

The post was quickly edited to read, "This post was intended for a personal account. We apologise for the error."

According to Hopkins, he never intended to delete the post because, well, that's not what NPR do.

"We don't generally delete posts, so I tried to do it in a way that would be transparent," Hopkins told NPR when his own workplace ran a story on his baby. "My job is to promote our good work, and I catastrophically failed in that last night."

If you ask Twitter though, this was some great NPR work. In fact, some of their best.

We shall keep you updated if there's any more Ramona updates, including, but not limited to: What Ramona likes to eat, what Romana does in her spare time, what Ramona thinks we should do about climate change, whether Ramona likes dogs as well as cats, whether Ramona enjoys the bouncy chairs she's always put in and her conclusion on whether the chicken or the egg came first.

Watch this space.