We get it. Red carpet events are always going to be superficial – they’re all about the clothes, the jewellery, the hair, the shoes – and time-pressed celeb reporters are always going to ask questions accordingly.

But at the American Music Awards on Monday, actress Nina Dobrev was asked something so shockingly shallow and irrelevant we had to re-wind just to make sure we heard it correctly.

While hoisting a copyMen’s Healthfeaturing the cossie-cladThe Vampire Diariesstar on the cover,E!Newshost Jason Kennedy posed the following question: “What are you eating these days?”

Yep.

Nina Dobrev on the AMA red carpet. Image: Getty.

Just in case that wasn't cringe-worthy enough, he pressed on: "Are you working out twice a day? We want to know how you pull that look off. How do you get that body?"

Clearly caught a little off-guard, the 27-year-old laughed awkwardly before responding (with an impressive amount of restraint) that she's been lifting weights and developed strength she's never had before.

Thankfully, Kennedy took the hint and steered the questions back to her career.

The forehead-slapping moment comes despite a push by US women's advocacy group The Representation Project to #askhermore.

Launched in 2014, the campaign encouraged media to shift focus from women's bodies to their bodies of work and was championed by A-list stars including Reese Witherspoon, Shonda Rhimes and Connie Britton.

2016 American Music Awards Red Carpet

AMAs co-host Gigi Hadid on the red carpet in one of her several outfits of the night. Source: Getty.

Keke Palmer at the 2016 American Music Awards. Source: Getty.

Lady Gaga at the 2016 American Music Awards. Source: Getty.

John Legend at the 2016 American Music Awards. Source: Getty.

Z LaLa at the 2016 American Music Awards. Source: Getty.

Lady Gaga at the 2016 American Music Awards. Source: Getty.

AMAs co-host Jay Pharoah. Source: Getty.

Ariana Grande at the 2016 American Music Awards. Source: Getty.

Halsey at the 2016 American Music Awards. Source: Getty.

Chrissy Teigen at the 2016 American Music Awards. Source: Getty.

Zoe Saldana at the 2016 American Music Awards. Source: Getty.

Karlie Kloss at the 2016 American Music Awards. Source: Getty.

The Weeknd performing at the 2016 American Music Awards. Source: Getty.