fashion

Nike has released a plus size range with a very welcome difference.

One of the world’s biggest sportswear brands has (finally) released a plus size range.

But there’s something different about Nike‘s design process for the range – and it’s both important and refreshing to hear.

Unlike many brands which simply just add more material to existing designs, the team at Nike specifically designed pieces from scratch.

Nike-pro-hypercool-shorts

Image: Nike

"When we design for plus size, we aren’t just proportionately making our products larger. That doesn’t work because as we know, everyone’s weight distribution is different," Helen Boucher, vice president of women’s training apparel said.

The result is a collection that goes from size XL to 3XL and is filled with pieces perfect for Body Pump... or brunch.

With prices starting from $50, there are sleek and colourful leggings, tops, shorts, jackets and sports bras.

It's got the approval of several popular plus size influencers including Danielle Vanier who collaborated with the brand to announce the launch.

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"Nike recognises that women are stronger, bolder and more outspoken than ever. In today’s world, sport is no longer something that she does, it’s who she is," the brand said in a statement.

"The days where we have to add ‘female’ before ‘athlete’ are over She is an athlete, period. And having helped fuel this cultural shift, we celebrate these athletes’ diversity, from ethnicity to body shape."

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Putting their money where there mouth is, the sportswear giant also recently announced the launch of their Pro Hijab, designed for Muslim, female athletes.

Made from lightweight, breathable mesh fabrics, its purpose is to encourage and allow female Muslim athletes to participate in sport as well as increasing performance levels.

Nike-Hijab
Image: Nike

With over 12 months in the making, the inspiration for the unique hijab was influenced by Emirati olympic weightlifter Amna Al Haddad and Saudi Arabian olympic runner Sarah Attar.

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