One of the world’s biggest sportswear brands has (finally) released a plus size range.
But there’s something different about Nike‘s design process for the range – and it’s both important and refreshing to hear.
Unlike many brands which simply just add more material to existing designs, the team at Nike specifically designed pieces from scratch.
"When we design for plus size, we aren’t just proportionately making our products larger. That doesn’t work because as we know, everyone’s weight distribution is different," Helen Boucher, vice president of women’s training apparel said.
The result is a collection that goes from size XL to 3XL and is filled with pieces perfect for Body Pump... or brunch.
With prices starting from $50, there are sleek and colourful leggings, tops, shorts, jackets and sports bras.
It's got the approval of several popular plus size influencers including Danielle Vanier who collaborated with the brand to announce the launch.
Ladies, @nikewomen now have a plus size range! I'm beyond proud to have been chosen to collaborate with such a huge brand. Major props to @nike for working with plus size influencers • http://liketk.it/2qzoY @liketoknow.it #liketkit Outfit details & more pics over on www.Daniellevanier.co.uk - ???? by @jkgphotography #NikeWoman #nike #plussize #workout #fblogger