Barbie expands collection to include 'tall, curvy and petite' dolls.

Barbie, long the stereotypical blue-eyed blonde bombshell, has been given a makeover.

The iconic doll will now be available in three new body-types — tall, petite and curvy.

The best-selling doll’s manufacturer Mattel announced the new looks, ending a 56-year-old tradition of Barbie having just one physique: unrealistically perfect.

A selection of the new barbies. Image: Instagram/@barbie.

The new dolls join Barbie's Fashionista line, which will now feature four body-types.

It will also have seven skin tones, 22 eye colours and 24 hairstyles — an acknowledgement, belated for some, that women come in many sizes and shapes.

"Barbie reflects the world girls see around them," Mattel president and CEO Richard Dickson said in a statement.

"Her ability to evolve and grow with the times, while staying true to her spirit, is central to why Barbie is the number one fashion doll in the world."

Image: Mattel/Barbie.

Evelyn Mazzocco, senior vice-president and global general manager of the Barbie brand, added: "We believe we have a responsibility to girls and parents to reflect a broader view of beauty."


Mattel is not the first doll maker to shatter the mould of what pretty means.

In late 2014, graphic artist Nickolay Lamm introduced a doll named Lammily, which featured what the company called standard human body proportions.

Image: Mattel/Barbie.

The new Barbie looks should help Mattel boost declining sales of the doll — down for three straight years and by 16 per cent in the first half of 2015.

The new looks comes just after Mattel launched a "Hello Barbie" doll last year, which uses WiFi and voice recognition technology so kids can actually hold conversations with the toy.

Image: Mattel/Barbie.

However, the new dolls caused security experts to issue warnings over potential hackers and the potential for the doll to provide information parents would not want others having access too.

The "more inclusive" dolls have been praised online with people taking to Twitter to commend Mattel.

This post originally appeared on the ABC and was republished here with full permission. 
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