In a blog post on the Netflix website, the company wrote they will be rolling out preview videos for every show on your search page to ensure you are able to get a taste of what the film or series may look like.
“We are launching a new television user interface that uses video more extensively to bring content alive in real time and helps members decide whether to click play.
“As we launch more than 1000 hours of original content next year, we know we have less than 90 seconds to capture someone’s attention and get them excited about a title — that’s why we’re introducing video previews into the TV browsing experience,” they wrote.
However, the entertainment company wants users to be aware the video previews won’t be like traditional teasers, but instead designed to shorten the time it takes for a viewer to decide what to watch.
“Video previews aren’t teasers or traditional trailers. They are specially designed video synopses that help members make faster and more confident decisions by quickly highlighting the story, characters and tone of a title. In developing this experience, our testing showed that people watched more of a story, demonstrating these previews helped them browse less and watch more.”
The announcement comes just days after the company made downloads available for offline playback.
According to Netflix, the previews launched globally on Tuesday and will become available on eligible devices over the next few weeks.
We now know how we'll be spending our Christmas and summer holidays...