Better start holding on to those mXs. Soon they will be a collectors’ item.
We know the end is nigh for newspapers when even a free one isn’t being read enough.
Where will we get our fix of lonely-heart commuters, random dumb comments and street style without Here’s Looking At You, Overheard and Threads?
The last edition of the paper – handed out to commuters in the afternoons at train stations in Sydney, Melbourne and Brisbane by smiling 20-somethings in mX t-shirts – will be on June 12.
According to Mumbrella, an internal email sent today by News Corp CEO Julian Clarke said the decision was “inevitable” due to the young audience turning to their phones or tablets for news on their daily commute.
“It is always disappointing to see a publication close but after thorough view of MX’s commercial prospects it is clear this is the right decision,” he said.
mX began in Melbourne in 2001, before a Sydney edition was started in 2005 and then Brisbane in 2007.
But the title’s circulation has dropped by around 20 per cent in recent years.
Thanks for the good (and free) times, mX. You’ll be missed.