Image via iStock.
Spotify has released the latest data on what its 10 million+ paid users are listening to and it’s definitely not what we expected.
The music streaming website reported that the fastest-growing music category is the freshly named “environmental/sleep/relaxative”, with nearly 300 albums added in the last week. Turns out 11.6 per cent of all new albums on Spotify (while data was being collected) fell into that relaxation category.
Plus, they’ve reported that users of the streaming service have compiled more than 2.8 million “sleep-themed playlists”.
Yep, it seems we’re no longer listening to music to get the party started, instead turning to the tunes to send us to sleep. And it could have some benefits.
“We are so used to instant gratification and getting a fast response from technology and our brains can get wired to keep looking for more and more stimulation,” explains Positive and Coaching Psychologist Sarah-Jayne Whiston.
With so much going on around us, we look to slower, soothing sounds to relieve anxiety and calm us down. (Post continues after gallery.)