Models over the age of 40 are enjoying a surge in popularity, as women turn to more realistic figures and faces from which to absorb their fashionable influences.
While international models such as 57-year-old Nicola Griffin dominate the group, there are models closer to home finding their ageing looks more popular than ever.
In an industry that has been forever dominated by young, thin figures, it’s a welcome change and an exciting challenge to those companies refusing to embrace diversity.
This month Griffin starred on the cover of Sports Illustrated in the US, a choice that was widely celebrated.
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The references to Nicola Griffin appearing on a SI cover are incorrect. She appeared in the Feb 2016 Swimsuit edition issue in a Swimsuits For All advertisement with 2 other larger models. She did not appear in the 2017 edition released this month in any capacity and certainly not the cover - that honour went to Christie Brinkley (among others). It is curious how an editor would allow this obvious error to print.
It is also ofd that this newbie model would be described as 'dominating' in an article where there is no mention of Carmen Dell'Orifice - the most visible mature model worldwide for the past few decades - even more so than Daphne Selfe. Google her. She's a veritable legend.
Hooray! I am 40 with cash to spend on product and let me just say if an anti aging product is advertised using a young girl to promote it I will never buy that product and I will tell my gal pals not to as well . I will only now purchase products advertised by age appropiate models. I am not the only one.
Well said love 💕 it