The 30 second clip was made towards the end of 2015 and is a part of a campaign called #miscourage which was formulated to end the secretive nature of miscarriage and to encourage women (and society) to be open when discussing the taboo subject publicly.
“Despite one in four pregnancies ending in miscarriage, the silence around the subject means that many women who have lost babies harbour unexpressed feelings of failure, isolation and guilt,” Tommy’s says.
WATCH the video below. Post continues after video…
The campaign also aims to change the current legislation in the U.K. which states that women must experience the emotional and physical trauma of miscarriage on three consecutive occasions before their fertility is investigated by a specialist.
Currently it is estimated that 20 per cent of all pregnancies end in miscarriage but for some reason despite it being so common, women (and men) are still uncomfortable openly discussing the issue.
In putting together the video, Tommy’s undertook research into miscarriage statistics and took the time to speak to women about their experiences. Throughout this research (which included over 6000 women) they found that 70 per cent of women who had suffered from miscarriage described their feelings as being “guilty” and 79 per cent said that they felt like “a failure” for having lost their baby.