In 2019, Michelle Battersby received a direct message on Instagram from a troll.
It was nothing new – she's received a bunch of them – but this one in particular stuck with her.
"You shouldn't post pictures of yourself in a bikini on social media because you're a [Chief Marketing Officer]," the anonymous user told the entrepreneur and co-creator of Sunroom.
"At the time, it was the kind of message that made me think, maybe I shouldn't do that," Michelle recalled when speaking to Mamamia.
"I used to care more about what others thought of me online and that I had to play a certain role," she said. "So it made me hold back, and I stopped sharing my personal life, or that side of myself, online."
"But now I'm at a place where I have the complete opposite approach," she added.
In March 2022, Michelle tweeted in response to the troll.
Essentially, it was a f*** you to the comment they made: "A guy once told me I shouldn't post bikini pics on Instagram because I'm a CMO. I took his advice and yesterday posted my boobs on Sunroom."
A guy once told me I shouldn't post bikini pics on Instagram because I'm a CMO. I took his advice and yesterday posted my boobs on Sunroom.— Michelle Battersby (@mich_battersby) March 16, 2022