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A wise beauty editor once told me mascaras are like bananas.
There's a small window of precious time, between the too-runny newness and the dried-out crustiness, in which a mascara is perfection.
I'd argue mascaras are like making the perfect cup of tea or slice of Vegemite toast. Everyone likes theirs done a certain way, and anything less has the potential to ruin your day.
Watch: Exactly how a beauty expert gets her glowy blush to last all day! Post continues below.
I'm not too fussy when it comes to mascaras, but I know what makes a bad one. I don't want clumps, flaking or smudging. I need length and separation, but with just the right amount of volume and pigment to make my lashes look naturally thick and glossy.
Oh, and I also need my mascaras to have a tubing formula. Tubular mascaras are incredible for watery eye and oily skin-havers, and anyone who sweats or cries a lot.
They coat every single lash in a 'tube' that can only be removed with warm water. Only catch? They aren't the best at adding depth and volume, or holding a curl.
I've tried countless tubing mascaras and I haven't found a volumising tubing formula that actually delivers… until now.
MERIT Clean Volume Volumizing Tubing Mascara, $44.

Before it launched in Australia, MERIT was the grown-up cool-girl brand you'd ask friends travelling to the US to buy for you.
From complexion sticks that replace foundation and concealer, to cream blush domes and a cult 'great skin' priming serum, MERIT is known for its chic, multi-use, minimalist makeup products.
It's as cool as Hailey Bieber's rhode, but more sophisticated; as premium as Victoria Beckham Beauty or Westman Atelier, but way less expensive.
Here's what you need to know about the new MERIT mascara:
- A lightweight tubing mascara that promises to lift and separate lashes for precise, buildable volume.
- Petite precision brush and Japanese-made tubing formula wraps each lash to lock in curl and lift, without heaviness.
- Resists sweat, humidity, and water for up to 16 hours of wear.
- Removes easily with warm water and cleanser; ophthalmologist-tested and safe for sensitive eyes and contact lens wearers.
Sounds great on paper, but if I'm going to fork out $40+ on a mascara I'll need to replace every three months, it'd better make my lashes look insanely good…
My MERIT mascara review.

Maybe I'm being dramatic, but this mascara has quite literally changed my life.
I usually hate wearing mascara, but my lashes have never looked so good. I've also never received as many compliments as I do when I'm wearing it, which is incentive enough to swipe it on every morning.
Exhibit A: visual evidence of how two coats of this mascara completely transformed my face, without irritating the life out of me like most mascara formulas.

As someone who loves a more traditional bristled mascara brush, I didn't think I'd like the MERIT volumising mascara's petite, pokey-looking wand.
Turns out, it's actually the key to achieving the holy lash trinity: length, separation and volume.
No clumps. No stuck-together spider legs. Just lashes that had my colleagues commenting on how amazing my makeup looked.

I've been trialling this mascara for months and have never noticed a single flake.
I cry at least once a week (and sweat from my under-eye bags daily), but the true test came just last week when I wore this MERIT mascara out snorkelling and returned to dry land sans panda-eye smudging.
Unlike many long-wearing or waterproof mascaras, this tubing mascara formula is super easy to remove with warm water or a balm cleanser.
Is $44 expensive for a mascara? Sure. But in my humble beauty editor opinion, it's worth every cent.
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Feature image: Supplied @theamyclark .
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Take survey →Amy Clark
Lifestyle Editor
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