Thanks to our partner, THE ICONIC
I'll happily admit to holding on to sentimental things. So I can understand why my beautiful boyfriend won't let go of his favourite white T-shirt (which is worn out, has paint on it and more than one hole).
But if I see it one more time, I might just lose the plot.
Every man has one: the collar is hanging on by a thread, it's gone slightly grey, and yet to him, it's the best thing since sliced bread. It's almost treated like a family heirloom.
So I'm on a mission to force it into retirement by strategically adding one new piece to his wardrobe at a time. I figure all the new stuff will eventually flick that ratty tee off its pedestal. Right?
And honestly, I've done it all through THE ICONIC.
It has a huge range of brands, fast delivery and genuinely good menswear options (that are very comfy — a detail they refuse to ever compromise on).
Even better, THE ICONIC recently launched Front Row, its new loyalty program where shoppers collect ICONS for every dollar spent.
That means every 1,000 ICONS converts into a $10 Front Row Reward to use on a future purchase, which feels like a very fair reward for doing the hard work of styling the men in our lives.
So if your partner is also holding onto a piece of clothing like their life depends on it, here are the 11 things I'm buying to quietly spruce up his wardrobe (while maintaining his very good sense of personal style).
COS Relaxed Lightweight Cotton T-Shirt, $55.
This is, quite literally, the replacement white T-shirt.
It's got the same easy throw-on energy, except this one has a relaxed fit, breathable cotton and a neckline that hasn't been stretched into oblivion. It feels elevated without looking overdone, which is exactly the sweet spot.
Vacay Swimwear Brown Stripe Linen Shirt, $125.
A linen shirt instantly makes a man look like he has his life together.
This one has that relaxed holiday feel while still looking polished enough for dinners, birthdays or spontaneous drinks.
I'd style it open over the white tee above, or buttoned with tailored pants or jeans.
Academy Brand Cooper Straight Chino, $109.95.
Every man needs a pair of pants that aren't jeans but still work with absolutely everything.
These chinos are relaxed and can easily be worn to work, dinner or on weekends away. If it's hard to get your man to wear anything fancy, these are a great in-between.
Also, the straight-leg fit feels very current without being too baggy.
Patagonia Pile-Lined Fjord Loft Shirt Jacket, $319.95.
This is the kind of jacket men suddenly wear every single day once they own it. It's warm, practical and perfect for layering over any outfit.
It's a plus for him because the fleece lining makes it ideal for cooler mornings. It's a plus for you because you'll constantly be stealing it on date night.
Cotton On Box Fit Crew Knit, $69.99.
A good knit completely changes the vibe of an outfit. This one has an easy oversized fit that still feels comfortable, but gives his everyday outfits a more elevated look.
I absolutely love the washed grey tone on this one, and it's so affordable!
Levi's 501 Original Jeans, $129.95.
There's a reason Levi's 501s have survived every trend cycle imaginable.
They're classic, flattering and somehow make every outfit look cooler. If your partner has been wearing the same skinny jeans since 2016, consider this a public service announcement.
Grab him these.
adidas Originals Samba OG, $180.
The Sambas obsession is real for a reason.
They're versatile, comfortable and somehow make even the simplest outfit look intentional. He'll wear them constantly.
I like the neutrality of this brown colour that still offers a point of difference from a plain white trainer (of which he probably already has 10 pairs).
Nike Oversized Woven Track Jacket, $135.
I firmly believe every wardrobe needs one sporty throw-on jacket.
This one feels nostalgic in the best way, with an oversized fit that still looks cool enough to wear outside the gym.
The classic black colourway keeps it versatile, so he can just pop a T-shirt underneath and pair it with his favourite jeans.
Rodd & Gunn Gunn 7" Resort Short, $129.
My partner is obsessed with these shorts because they're a) comfy, b) a perfect length and c) can be dressed up or down.
Pair them with the linen shirt, and suddenly he's giving "European summer" instead of "I found these boardies at the bottom of the drawer."
Johnny Bigg Portofino Linen Check Blazer, $219.99.
If your partner isn't a blazer person, a linen version feels far less intimidating.
It's not overly buttoned-up but can still be worn to formal events. This one is available from XL and up, but there are also options in other sizes, like this.
Uncut Archie Loafers, $89.95.
Every man needs one pair of smarter shoes for occasions that require slightly more effort. These loafers are classic, easy to wear and instantly pull an outfit together.
The slip-on design also means there's a significantly higher chance he'll actually choose them over his worn-out boots.
The truth is that even with all of these brilliant pieces, he'll probably still keep that white T-shirt.
But when there are lots of other great options in his possession that all work together, he'll start reaching for them more.
And if I can slowly rotate these pieces into regular circulation — earning Front Row Rewards while doing it — that's what I call a successful shopping strategy.
Sign up to THE ICONIC Front Row to start earning rewards.
Feature Image: Getty.
Cassandra Green
Acting Deputy Editor
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