This morning, hundreds of celebrities and, erm, normal folk alike, woke up, did their hair, did their makeup and put on a dress or outfit they had carefully selected for Melbourne Cup celebrations.
Some were heading to the VIP section of the Birdcage, some to the general areas of Flemington. Others were heading to a friend’s BBQ or an office ‘do.
In a few hours, if not already, the more familiar faces will find themselves plastered over the front pages of news sites and newspapers under the two words those on the social scene dread the most – Worst Dressed.
This year, please don’t click. Resist the urge of that guilty pleasure and have a think about what that simple click is fuelling.