Stop what you're doing: a new ultra affordable brand is about to drop at Mecca.

A new brand is about to drop in the makeup heaven that is Mecca Maxima and we are bloody excited about it.

Say hello to Mecca Max, the brand spanking new – and affordable – range everyone is about to become obsessed with.

The 206-strong product line has taken over three years to develop and perfect and it’s finally hitting stores on August 1st. That’s THIS TUESDAY.

Starting at $5 with nothing over $50 and most products sitting at the $20-$25 mark. It's a range that really works for anyone, whether you're new to makeup or your drawers are collapsing from the weight of your cosmetics stash (but obviously still need more).

We got a sneak peek at some of the products and ready yourselves, because amidst the hype these products are genuinely really, really good.

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Covering everything from basics like brushes and face products to statement-making glittery eyeshadows, the hardest decision you'll make is which product to try first.

Not sure where to begin? There are a few standouts.

The Life Proof Longwear Foundation, $35, is a full coverage foundation set to rival the high-end ones with an oil-free, waterproof and matte finish that's seriously buildable. Ditto with the Creamy Concealer, $22.

The Tripe Threat Cream Face Shaper, $30, looks to be a multi-purpose, travel must-have. Containing a creamy blush, bronzer and highlighter it's a great option for more natural contouring and highlighting and the creamy formula is perfect for drier or dehydrated skin. Plus, it comes with a handy pocket sized mirror.

The Wink Ink Liquid Liner, $20, is a dream to use, thanks to its double ended tips with one thin for smaller wings and a thicker nip for more dramatic looks.

On the market for a new mascara? The Eye Max Power Couple Mascara, $25, took the longest to perfect and the results speak for themselves. Another double ender, there's a thinner wand for your bottom lashes and hard-to-reach curls and a bigger brush to add serious drama and volume.

If you're a lip fan, there's gloss, matte and liquid lips aplenty as well as extremely versatile tinted oils.

Makeup junkie? Head straight to the eyeshadow section. The Eyephore Vivid Impact Palette, $45, is predicted to be extremely popular, while the Wink Weapon Mini Palettes, $30, are the perfect day to night option.

The piece de shimmery resistance? The Illuminati Metallic Shadows, $18. Pots of molten metallic foil shadow, the pigmentation and shimmer is off the charts. Even better, they can be applied with your fingers and also double as intense highlighters.

Mecca Max is available online and in store from Tuesday August 1st.

What have you got your eye on? Tell us below!