Money shouldn’t buy airtime for a message like this.
There’s a new commercial being broadcast on Australian television.
Two of Australia’s most popular free-to-air channels reportedly refused to run it.
But one channel did not.
The 30-second ad, which has been airing right in the middle of Channel Nine’s ever-popular Today breakfast show, uses scare tactics to drum up opposition to marriage equality.
The commercial depicts same-sex marriage as an ominous iceberg, and Australian society as a Titanic-like ship poised to crash into it.
Meanwhile, a voice over urges viewers to consider “what rights you’ll lose” if same-sex marriage is legalised.
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The group behind the ad is the newly formed Marriage Alliance, which claims that marriage equality “takes away the rights of a child” and will “accelerate the deterioration of everyone’s freedoms”.
Perhaps that’s no coincidence, given that the group was reportedly founded by ACT Liberal Party member Tio Faulkner.
Former Liberal president Ashley Goldsworthy is also a founding director of the group. Meanwhile its spokesperson Sophie York, whose book was launched by Tony Abbott, is a Liberal Party member who once ran as a Member of the NSW Legislative Council.
The ad’s inaccurate claims are offensive. They are untrue. They are inviting hate. And they are being aired to hundreds of thousands of Australians on free-to-air television.
That’s why today, we’re asking: Why on earth did the Nine Network agree to air these ads?
Nine didn’t have to accept the commercial.
No doubt the advertising dollars were tempting, but competing networks Ten and Seven made the bold decision to reject them, Fairfax Media reports.
Marriage Alliance spokeswomen Sophie York confirmed those networks had turned down the commercial.