Last month, fans started to worry about British fashion vlogger Marina Joyce . The 19-year-old just didn’t seem like her usual upbeat self. The videos she was posting were filled with vacant-eyed stares, long awkward silences and none of Joyce’s signature humour.
Fans started to notice things. Like a gun in the background of one of Joyce’s makeup tutorial videos. In the video below the teen has bruises covering her arms and according to some, seems to whisper “Help me” to the camera.
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Four days later the internet conspiracy theories began. Everything from drug addiction to a kidnapping plot by ISIS were offered up as explanation for Joyce’s strange behaviour. #SaveMarinaJoyce became the number one trending on Twitter worldwide.
Joyce insisted there was no need to worry about her. But fans were so worried they called the police to check on her.
In an interview with fellow vlogger Philip DeFranco, Joyce explained that any perceived personality changes were due to her being on a spiritual quest.
But Marina Joyce is not fine. She is not being kidnapped by ISIS either. Marina Joyce is either performing the most intense and in-depth scheme to gain more YouTube followers or she is dealing with a very real mental health issue.
On Sunday, Joyce posted a long and confusing post on her Facebook page calling on her 938,000 fans to start referring to her as “Marina, the Goddess of Love”, and help her build a temple in Peru.
“I found a couple secrets about the After Life and I know that I can still contact humans during the afterlife and I want to become this because I want to one day Create a Temple and a Shrine where I am known as God of the Shrine,” Joyce writes. “Because I would like to spend my time there with people drawing art, doing meditation, understanding people, helping them with their problems, finding them extreme spiritual help and guidance, bringing them closer to Spiritual After-life Gods which can help them to produce magic to do incredible things, so that you’re guaranteed a safe spot in the after-life and you’re promised spiritual protection moreso than being a religious person, sacred symbols to represent this, chanting and many fun activities for lots of people to join in on!”