Last month, fans started to worry about British fashion vlogger Marina Joyce . The 19-year-old just didn’t seem like her usual upbeat self. The videos she was posting were filled with vacant-eyed stares, long awkward silences and none of Joyce’s signature humour.
Fans started to notice things. Like a gun in the background of one of Joyce’s makeup tutorial videos. In the video below the teen has bruises covering her arms and according to some, seems to whisper “Help me” to the camera.
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Four days later the internet conspiracy theories began. Everything from drug addiction to a kidnapping plot by ISIS were offered up as explanation for Joyce’s strange behaviour. #SaveMarinaJoyce became the number one trending on Twitter worldwide.
Joyce insisted there was no need to worry about her. But fans were so worried they called the police to check on her.
In an interview with fellow vlogger Philip DeFranco, Joyce explained that any perceived personality changes were due to her being on a spiritual quest.