James Charles is quite possibly the best CoverGirl of all time, despite the fact he’s not a girl at all.
The wildly popular makeup artist and beauty blogger – who boasts an online following exceeding 500,000 people – was named the face of the global makeup empire on Tuesday, and it’s very easy to see why.
While he’s only a teenager, a quick scan of James’ Instagram profile offers an impressive repertoire of creative talent. From horror movie-esque inspired looks to ethereal party creations, the 17-year-old perfectly represents what the brand says CoverGirls are all about.
“[CoverGirls] are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful,” a press release from the company announcing James’ appointment reads.
Appearing alongside superstar Katy Perry in television and print commercials is an added bonus for the trailblazer, who only created his social media accounts one year ago.