With the exposure and accessibility of makeup tutorials, beauty fever is hitting younger and younger.
But when said tutorials use what feels like 167 products to create just a ‘natural looking’ makeup look, working out where to start when you’re a beginner can feel impossible.
Besides, does a 12 year old really need to be contouring their face every day? (No, the answer is no.)
“I’ve seen how-to videos that have eight layers of something on the skin before they even do their makeup. I was amazed. I didn’t realise girls were completely masking themselves and the makeup was wearing them instead of them wearing the makeup,” says L’Oreal Makeup Director, Noni Smith.
“And that’s what I want to see go away. I want to see girls letting themselves show through a bit more.”
Enter the ‘starter makeup kit’, the building blocks of a makeup bag (or collection, should the addiction take hold) that every makeup loving tween or teen AND their parents need to know about.
Whether they’re looking to buy them themselves or you’re looking for some skill (and age) appropriate Christmas or birthday beauty gifts, we asked the experts to share the best brands and products to start off with.
They’re easy to use, are grown up without being too grown up, Instagram approved (very important, don’t you know!) and most importantly, they’re affordable too.
Where to start
MECCA Head of Artistry, Tony Baumann best piece of advice is to start small.
“Don’t buy them too many products to begin with, instead focus on buying them high-performance products that they will use and get the most out of,” he says.
Listen: Zoe Foster Blake spills her beauty secrets. Post continues after audio.
Smith says for a very basic kit, all you need is a concealer, a highlighter, a mascara, a palette with some natural colour eyeshadows in it and some glosses.