I don’t know about you, but when I dabble in my love/hate relationship with selfies, I want to look my best. You know, flawless skin, matching eyebrows, Kardashian-esque cheekbones, natural filters… the whole shebang.
What I don’t want? All the effort I’ve put in to look slightly presentable and less like I need four months of sleep to be quite literally wiped away with a tap on a screen.
It turns out there’s now an app for the latter, proving to be an app we (or more accurately, I) never asked for.
It’s called MakeApp, and its predominant (read: soul crushing) feature is removing all traces of makeup from any face. Yep. ANY FACE.
You can do it to yourself, your friends, your partner, even your favourite celebrities – which I have to admit is somewhat entertaining. (The oh so wonderful internet figured that one out with Donald Trump.)
— アダム ???? ???? (@darklordkek) November 15, 2017
But why does such an app – one that puts the focus back on our looks and hones in on some of our biggest insecurities – even have to exist in the first place?
And for the love of god, why does makeup-shaming basically still exist?!
Founder Ashot Gabrelyanov – because naturally the mastermind behind the app is a man – defended his app after receiving multitudes of backlash, saying that the intention behind the app was not to shame women. Of course.
“We built MakeApp as an experiment and released it into the wild a few months ago and unfortunately the media coverage solely focused on the makeup removal function of the app and characterised it as a bunch of ‘tech bros’ trying to hurt women, which is just so far from the truth,” he told Buzzfeed.
To be fair, removing makeup and exposing your tired self isn’t the app’s only tidbit. You can plaster on a variety of different not-so-natural makeup looks. But hey, we’ve been there, done that.