Madonna’s assembled a girl gang.
That’s what the posters promoting her new single Bitch I’m Madonna (yeah, um, we know who you are. You’ve been around for a really long time) seem to indicate.
They’re in the same style as Swift’s Bad Blood promotional posters, which featured a whole load of her mates including Selena Gomez, Karlie Kloss, Hailee Steinfeld, Cara Delevingne and Lena Dunham.
Madonna’s own poster features Nicki Minaj, Beyonce, Rita Ora and of course, Swift’s alleged nemesis and the rumoured subject of her song, wicked witch Katy Perry, looking tough yet sexy.
At a time when the proverbial glass ceiling is starting to break in the popular music industry, is this kind of high-school bitch-fight what we really need?
In 2014, Forbes named Beyonce as the second top earning artist of the year, raking in $115 million from a tour, a surprise album and various endorsements.
Watch a teaser for the video, below. Post continues after clip…
Taylor Swift wasn’t far behind, and let’s not forget Rihanna, Katy Perry, Nicki Minaj, Iggy Azalea, Miley Cyrus, Florence and the Machine, etc.
In late 2013, for the first time in the history of the Billboard charts, solo female artists held down the top five positions on the chart for six consecutive weeks in the US.
Universal Music Publishing Group president of North America Evan Lamberg said it was an indication of something big: “When this happens en masse, it’s not just a song or two. There’s something going on culturally.”
So why, when there’s more than enough room for female artists in the charts, is the original Material Girl trying to start beef with America’s sweetheart?
Oh, I have an idea. And it’s got nothing to do with sexism, a brewing pop-star war or Madonna’s increasingly desperate attempts to stay relevant (well actually, it does have a little to do with that last one).
Watch Bad Blood, below. Post continues after video…
You see, Taylor Swift is the biggest thing in pop music right now, and her Bad Blood video broke the Vevo record with 20.1 million views in 24 hours.
Meanwhile, Madonna, along with some of the world’s biggest pop stars, invested in a music streaming site called Tidal, owned by Jay-Z. These artists will have their content released exclusively on the platform.
However, Tidal, which launched with a self-conscious and ill-judged presentation to the media that’s been mercilessly mocked, has failed to take off.
The bottom line is that at $20 a month, Tidal is significantly more expensive than market leader Spotify.