Hear that? It’s the sound of thousands of beauty lovers cheering and waving their makeup brushes in the air.
It’s M-Day. The day M.A.C lands at (literally) beauty Mecca.
Long requested by makeup addicts, the cult professional beauty brand will now be available outside of David Jones, Myer and stand alone stores. But why now? And how much it will cost you?
Here’s everything you need to know before you fill up that cart.
Why is M.A.C only landing in Mecca now?
Until now, M.A.C had only been available in Australia through department stores and M.A.C’s own boutiques.
“However the shift we’re seeing in shopping preferences toward multi-brand concepts offering brand agnostic service and advice is creating new opportunities for brands,” Marita Burke, Creative Director at MECCA told Mamamia.
Translation? The way we shop has changed and thus brands have had to too. Consumers are no longer as loyal to brands as they once were, so rather than relying on customer loyalty to go to their own stand alone stores, brands want (or need) to be in multiple places and amongst other brands to be tried and discovered.
“M.A.C is excited to be a part of this and we are equally as excited to welcome them in store and bring the world’s number one makeup brand to our customers.”
How will M.A.C be priced?
Cosmetics in Australia are notoriously expensive, which is why Mecca’s price promise (the US RRP converted to Aussie dollars plus GST and shipping) has earned them a special place in makeup lovers’ hearts. However this only applies to their exclusive brands, which M.A.C is not.
“M.A.C prices at MECCA will be as per other Australian retailers. As with other non-exclusive brands available at MECCA, we follow the RRP set by the brand for the Australian market,” Burke says.
Will all M.A.C products be available?
Short answer? No. But that’s not necessarily a bad thing.
“MECCA and M.A.C have co-developed the ideal M.A.C edit for the MECCA Beauty Junkie. A line up of M.A.C icons (think Prep and Prime Fix+, Mineralize Skinfinish, Strobe Cream and of course, Lipsticks) together with bold colours and pigments and some MECCA exclusives (including the Bold and Bad Lash mascara) will be available,” says Burke.
Will M.A.C be in every Mecca store?
For now, the brand will be launching into 13 Mecca Maxima stores and online
Will there be M.A.C artists in Mecca stores now?
No, but M.A.C’s global pro artists have hosted training workshops for the already-talented Mecca staff in every city the brand is launching in.
Why shop M.A.C at Mecca?
Every M.A.C purchase will go towards your Beauty Loop rewards, MECCA’s loyalty program which gives you new samples to try and other perks. So yes, you essentially get gifts for shopping there.
Of course, no launch is without a celebration and there’ll be plenty of goodies and events happening in select Mecca stores this Saturday including sweet treats, flash tatts, live body painting installations, T-shirt customisations, DJs and special guests. You can check Facebook to find out what’s happening where near you.