For Roanne Innes, it all began over a coffee in mid-2014. The funny thing is, she doesn’t even drink coffee!
Ziporah Lifestyle began with one idea to create luxurious items that she wished existed and in 2014 she teamed up with Carla Williams to achieve exactly that.
Read her interview with Mamamia.
What is Ziporah Lifestyle?
Ziporah Lifestyle’s first collection centred around the bathroom and bathing spaces. It is an often neglected area of the home but is the one place you retreat to for relaxation and comfort. We wanted to transform bathrooms with gorgeous towels and stunning floor rugs that not only feature colour and geometric designs, but metallic too.
Carla Williams (left) and Roanne Innes (right). Image: supplied.
After months of worldwide searching we found the perfect fibre. It was one that could be woven with premium cotton, highly absorbent, soft and when sheared gives off a beautiful metallic sheen.
More recently, we have taken our signature geometric and metallic design and incorporated it into gorgeous items for the dining and living room.
What were you doing before you went into business for yourself?
I came from 20 years of corporate pharmaceutical experience and was fortunate enough to have gained amazing experience and skills across a number of roles in sales management, marketing and commercial operations.
What made you want to start your own business?
It was either this or start an MBA. I now know that an MBA would have been the easier choice, but certainly not as rewarding. I had a strong desire to expand my knowledge in fields outside the pharmaceutical industry.
How did you come up with the name?
Ziporah is a Hebrew name meaning bird. Birds symbolise freedom. They can walk on the earth and swim in the sea as humans do, but they also have the ability to soar.
Describe the staff/ownership structure of Ziporah Lifestyle.
I have a business partner and we both have an equal share of the company. We are both heavily involved in the creative vision and future direction of our brand.
Did you require investment to start your business?
We are a self-funded business and we both equally dipped into our savings to start our dream.
What kind of advice did you get before you started and from who?
Some advice from small business owners included:
- Be prepared to work every day, even on your holidays!
- Most of the time it feels like two steps forward one step back.
- Have a detailed partnership agreement in place and do your due diligence.
- Celebrate the small wins.
What's the one bit of advice you would give yourself if you were starting again?
It is so much more work than you think. Be prepared to learn things you didn't think you needed to know and be prepared to sacrifice much more than you think. Never be afraid to ask questions. There are super amazing people out there who want to help you and give you advice and support.