Lou Kenny is currently one of the most in-demand Australian models, but she’s far from an emerging talent.
The model-and-yoga-teacher caused a stir on the Melbourne Fashion Festival runway earlier this year, appears in the latest campaign for underwear brand Berlei and has just done a Vogue Australia shoot. Oh, and she’s 58 years old.
Starting her career when she was just 18 years old, Kenny jokes it’s only taken her “40 years to get into Vogue“.
Despite working in an industry commonly associated with youth, she says she's never felt discriminated against because of her age. In fact, it's the exact opposite.
"I find it actually works in my favour as I'm a bigger fish in a smaller pond and less people are doing it," she tells Mamamia.
"It's good, it's really good. I'm happy to be able to mold a shape of some sort of empowerment of women by working with brands such as Berlei who do their part for women such as with their Chrissy Amphlett bra [which gives 100 per cent of the proceeds to Breast Cancer Network Australia]."
While women of every age require underwear, lingerie advertising in particular tends to alienate the majority of women by using younger models.
Listen: Christie Brinkley says she's battling ageism with this cover shot. Post continues after audio.
Kenny acknowledges the significance of her inclusion in the campaign but plays down the hype, saying ultimately it just makes sense.