A man claiming to represent Lorna Jane is allegedly tricking women into sending him personal photos.

Lorna Jane Clarkson, the brand’s founder. Image: Instagram

One of the country’s most popular activewear brands, Lorna Jane, has found itself at the centre of a disturbing online scam.

According to reports, a man going by the name ‘Victor’ has been contacting women, claiming to represent the company and requesting they send him pictures of themselves wearing Lorna Jane clothing to be considered for modelling opportunities in “upcoming campaigns”.

A Gold Coast psychologist, Sally*, detailed her encounter with ‘Victor’ in a Facebook status which has since been widely shared.

The 32-year-old sent photos of herself following a telephone call and Skype interview, and ‘Victor’ told her she needed to make significant changes to her physical appearance before she could take part in a studio shoot.

Lorna Jane says they knew nothing about it until they saw the story and immediately contacted Sally. (Post continues after gallery.)

“As soon as I told them, ‘His name is Victor’, they knew straight away. They said they’ve received a few complaints from women who said this guy had approached them,” Sally told News.com.au.

“He was very professional, very convincing, very legitimate in how he came across. There was nothing that said, ‘This isn’t totally normal’. He was wearing business attire [on the Skype chat] and he seemed professional. There was nothing obvious [to suggest otherwise].”

Sally’s post, in which she shared details of her conversation with Victor, was widely shared on Facebook.

“He said, ‘If you do this, you need to lose five to six kilograms, you need to go and get Botox’. I have rheumatoid arthritis and he said, ‘We have to remove any of that because it would be off-putting for the customer’,” she recalled to News.com.au

"This was the point where I thought, what the hell is going on? I literally told him to go f*ck himself ... My concern is that there is a vulnerable young woman out there who he will be able to convince to meet face to face or pose for nude photos. I don’t know what his endgame is.”

Lorna Jane is reportedly in talks with the Brisbane Cyber Crime Unit.

"Unfortunately this person has preyed upon young women, knowing how much they trust the Lorna Jane brand, and taken advantage of them for the purpose of gathering photos for his own personal use,” the label's public relations manager Belinda Zordan said in a statement to News.com.au.

Lorna Jane has been surrounded by controversy this year.

In July, there was social media backlash after the label posted a call out for a model/receptionist role with specific body measurement requirements. In September the company was sued by former employee Amy Robinson who claimed she was repeatedly bullied about her weight by her superiors; while just weeks ago Brisbane woman Lydia Jahnke alleged a personal photo had been printed on a range of Lorna Jane T-shirts without her permission

Have you ever been affected by an online scam?

* Name has been changed