Brisbane teenager Lydia Jahnke had just scaled Queensland’s Mount Mee when she posed for a photo, arms outstretched, celebrating the successful hike.
She was wearing clothing by one of her favourite fitness wear brands, Australian label Lorna Jane, when her friend took the inspirational photo in July 2014.
Jahnke, 19, was thrilled when Lorna Jane reposted her photo on Instagram; she’d always looked up to the founder of the eponymous company, and had even met the real-life Jorna Jane once.
But several months after the Aussie teenager’s mountain hike, the story took an unusual turn.
A friend tagged Ms Jahnke in a Facebook post showing a new line of clothing by the fitness giant — and on a range of its t-shirts, she recognised a print of what appeared to be her own mountain-climbing image, the Courier Mail reports.
The garments, sold in-store and online for $59.95, featured the alleged image of Jahnke alongside the words: “The woman on top of the mountain did not fall there.”
Exercise and sports science student Jahnke emailed Lorna Jane telling the company her photo had been used. She asked for one of the shirts and they obliged, according to Fairfax Media.
After contacting a solicitor, Ms Jahnke is now suing the company for breach of copyright. She’s seeking compensation including damages for the normal licence fee and the profit made from the sales, as well as an apology.
She told The Courier Mail she was “shocked” to see her image on the t-shirts.