There are lot of lipsticks in the world. And a lot of potential names you could call them. So why be disgusting?
There has to be hundreds of thousands of lipstick colours in the world. Maybe more. A lot of colours. And all of those colours need names.
Because pink and red and orange and purple are probably taken, beauty labels go with more creative names for each individual shade. They differentiate with a ridiculous use of words that seem unrelated to beauty, like ‘darkness’ or ‘oceanic dream’ or some such rubbish.
So you’ve got to wonder why, when there are a fuckload of words in the world, someone would call a lipstick this:
Yes, cosmetic designer, Jeffree Star has called a lipstick, “Abused”. ABUSED. And it’s purple. Like a bruise. Like the kind of bruise you get when you have been physically abused. Geddit?
There are also plenty of words in the English language. And in other languages. Hell, you can even make up words. There are heaps of letters and sounds floating around that you could use.
There are more words than lipsticks. Even if you create a mindblowing lipstick that is not like any lipstick that has ever come before, there are going at least a thousand words you could choose.
And of all the words to choose from…. Jeffree Star went with a reference to domestic violence for a product aimed at a female market. All class.
Now, Jeffree argues that there’s context here.
“We ALL abuse something,” he says. “Whether it’s power, love, money or glamour…”
Want more? Try this: Female journalist stuns TV industry by reporting a news story sans make-up.
It’s true that people are abusers. And at the top of the list of things people abuse is probably other people. At the bottom of that list is glamour. And while I’m not across the epidemic of glamour abuse in this country, I suspect that it isn’t the kind of abuse that leaves bruises and destroys lives.
The truth is, this isn’t about context at all.
Jeffree has chosen a name that is controversial. Because it’s edgy. They’ve chosen it because people will talk about it and debate it and his brand will get publicity. And yes, that is happening right now because we’re talking about it.
It’s a money making ploy. And while one in three women in this country will experience violence in their lifetime and while 31 women have died this year already as the result of violence, it’s a sick marketing ploy. It’s sick and it’s opportunistic and it is making money off the back of people in pain.