As far as I’m concerned, there is only one Kylie, and it’s our Kylie.
As supreme Kylie, Ms Minogue, 47, was obliged to step in when a lesser Kylie tried to trademark her name. Her great name.
Kylie Jenner, the 18-year-old reality scion of the infamous Kardashian family, is getting a little too big for her boots. She wants the term “Kylie” protected under trademark for “entertainment in the nature of providing information by means of a global computer network in the fields of entertainment, fashion and pop culture”.
Minogue has filed legal papers seeking to prevent Jenner from trademarking the name Kylie, saying Jenner, according to legal documents (per The Guardian) is “a secondary reality-television personality” and a “supporting character” on Keeping Up with the Kardashians.
Were the application approved, Minogue’s team says it would dilute her brand and create confusion, reports the World Intellectual Property Review.
Minogue already has trademarks in place for the term “Kylie’’ in entertainment services and music recordings. She also owns trademarks for the terms “Kylie Minogue darling”, “Lucky – the Kylie Minogue musical” and “Kylie Minogue”.
I admit that if you type the word Kylie into Google, Jenner’s name comes up first. This is simply an indication our times. Kylie Jenner and her reality-TV-starring, Instagram-selfie-taking, big-butt family are popular now, but it won’t last. And you certainly can’t compare the paltry talents of Jenner (realising things, experimenting with her hair colour) to the many, many achievements of Minogue.
Watch Kylie Jenner prove why she’s not worthy of prime Kylie status just yet… Post continues after video.
There are very few stars who can get by with a single name. Beyonce is one. Madonna is another. And our Kylie is a third. In fact, her first album (from 1988 when Jenner wasn’t even a twinkle in her parents’ eyes) was called Kylie, and her most recent? Kylie Christmas.