On Wednesday 22 August at 8am when Jessica Johansen-Bell woke up to her phone buzzing with notifications.
The 21-year-old posted four photos of herself posing on a bed, in black, thigh high boots and Johansen’s ‘Corset Jumper Dress’ in white. The unique design was discernible from the picture, but not evidently tagged.
Luckily, that didn’t stop fans from making the connection.
Speaking to Mamamia, Jessica says she was unexpectedly calm when she found out the news.
About a month ago, the label had made contact with Kylie’s assistant and sent her a gift package of around five pieces of clothing.
Furiously checking the tracking, on the day the package reached Kylie Jessica noticed she wore the brand’s ‘Cha Dress’ while promoting her latest Kylie Cosmetics makeup line.
“That was amazing. The website blew up and everyone went crazy,” the 23-year-old designer and business owners tells Mamamia.
It was at that point Kylie’s stylist reached out to see the rest of the collection.
“She must have gotten in contact with her stylist and told them about us, because she got in contact and said ‘we love the collection. It’s Kylie Jenner’s 21st next week and we want to see a couple of your styles,” she says.
Jessica then sent her six to eight pieces, even though she knew the chances of Kylie picking one of her designs to be the birthday dress were pretty slim.
“I knew Kylie wouldn’t wear it for her 21st, she was going to wear a $10,000 gown or something crazy, but then we got an email saying she kept a couple of the pieces,” she says, adding that she was surprised they even offered to send back the rejected pieces.