Kylie Jenner’s foray into cosmetics has been on the up and up since the reality TV alum launched her first batch of (wildly popular) Lip Kits.
Several sold-out launches later — including an eye palette — the 19-year-old has taken the next logical step by opening Kylie Cosmetics pop-up stores in the States, stocking her various makeup and fashion products.
As with just about anything Kardashian/Jenner related, the pop-ups generated a crazy amount of fanfare. By all accounts, simply entering the stores involved hours upon hours of waiting:
But what’s getting fans talking is the set of very strict guidelines all customers must adhere to in and outside the store.
Racked reporter Zan Romanoff was among the throng at Kylie’s Topanga Westfield pop-up in Los Angeles, and her observations were… eye-opening, to say the least.