Kylie Jenner may have first come to fame as the youngest sister on the hit reality show Keeping Up With The Kardashians.
However, the TV star and business woman has since made a huge name for herself, with the incredibly successful launch of her makeup brand. It is expected that with her Kylie Lip Kits alone she has earned more than $20 million.
Which is why everyone is feeling a little bit excited with a series of Instagram posts from the 19-year-old hinting that a new lingerie business is in the works.
If you click through on the link from the above Instagram it takes you to this stunning nine-image layout of Jenner:
It appears that no, she hasn't just set-up a separate Instagram to post more sultry shots like this. Rather, it is kick-starting the marketing campaign for what is presumed to be her new venture.
At the moment, the link kyliejennershop.com isn't selling any products. But there is a countdown to the expected launch.
The other two images posted by Jenner feature her smoking a cigarette on cushions next to stone steps and then standing alone.