In Hollywood, nothing ever happens by accident.
A sudden influx of relatively meaningless stories about one person? Well, what are they selling? The sudden saturation of paparazzi photos of one person? Well, what are they promoting? The sudden and peculiar timing of a break-up announcement, a birth announcement or a relationship announcement? Well, what’s the news cycle like that day?
Yesterday, Kylie Jenner announced the birth of her “beautiful” baby girl, some four-and-a-half months after an incessant rumour took hold of the news cycle. A usually public Jenner all but disappeared from the limelight, the streets and social media.
And then, as if a deliberate period of hibernation was over, Jenner reared her head once again. A statement was released, her baby was here.
“I’m sorry for keeping you in the dark though all the assumptions,” she wrote. “I understand you’re used to me bringing you along on all my journeys [sic].
Listen: Is it a bit rich for a family who’ve built their brand in the public eye to ask for privacy? The Mamamia Out Loud team discuss.
“My pregnancy was one I chose not to do in front of the world. I knew for myself I needed to prepare for this role of a lifetime in the most positive stress-free and healthy way I knew how.
“There was no gotcha moment, no big paid reveal I had planned. I knew my baby would feel every stress and every emotion so I chose to do it this way for my little life and our happiness.”