In a time when there are thousands of beauty brands vying for your bucks, it’s rare for a person to not buy into the hype of a new product and stick to the same brand since university.
In a post about her holiday beauty essentials, she said she uses Lancôme’s Hypnose Buildable Volume Mascara ($52), also known as the Custom Volume Mascara.
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“I don’t wear much makeup when I’m on vacation and usually go for a more natural vibe,” she wrote.
“When it comes to mascara, I have used Lancôme ever since college.”
Now that’s some serious brand loyalty.
The mascara also comes in a waterproof formula that the 38-year-old uses while on beach and poolside holidays.
The eldest Kardashian sister also shared that she uses Cils Booster XL Mascara Primer ($54) and Charlotte Tilbury’s Life Changing Lashes Eyelash Curler ($35) to create bright, bold eyes.
Do you have a favourite product that has stood the test of time?