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We all know that when it comes to skincare and beauty innovation, Korean beauty is years ahead of the rest of the world.
It's the industry that introduced us to essences, sheet masks, glass skin and cushion foundations long before Western brands caught on… and eventually recreated them.
WATCH: Dr Naomi explains the science behind PDRN in skincare. Post continues below.
The fact is, Korean beauty thrives on experimentation. The weird, the whacky and the wonderful aren't gimmicks; they're often early versions of formulas and formats that go on to shape global beauty trends.
By the time a Western brand launches its "new" innovation, chances are K-beauty did it first. And dare I say, better.
So yes, it's safe to say 2026 is shaping up to be another huge year.
I test Korean beauty products for a living, which means I see these innovations months, and sometimes years, before they land on mainstream shelves. And if there's one thing I've learned, it's that the products that look or sound confusing now are usually the ones you'll be seeing everywhere next.
So here are the Korean beauty innovations you've probably never heard of, but are about to be everywhere this year.
Jelly mists.
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♬ NO REPLY - NTPV & Sei Lean & GodDamn & Phonk King
If traditional face mists feel like fancy, overpriced water to you, jelly mists are about to change everything.
These are thick, gel-based sprays that deliver hydration in a way liquid mists simply cannot. Instead of evaporating instantly, jelly mists cling to the skin, acting almost like a lightweight serum you mist on.
A standout example all the Korean girlies are obsessed with right now is the Dr Althea Qua Marine Jelly Mist, which uses marine-derived hydrators to calm, plump and seal in moisture. The beauty of this jelly mist is that it replaces your toner, ampoules and serums — and I know we all love a multitasking product!
Bubble toner masks and serums.
@caspertheghostyy What korean makeup artists are obsessed with these days!😍 Must have for upcoming Amazon prime day! #menokin #bubblemask #glassskin #30secondsmask #koreanskincare
♬ original sound - Namuna/Casper👻 - Namuna/Casper👻
Ah, yes, remember the charcoal bubble mask that took over the internet back in the late 2010s? Those masks have now evolved into toners and serums.
Bubble toners and serums activate on the skin, foaming lightly to increase circulation and improve ingredient penetration. The appeal isn't just sensory, either. The bubbles help oxygenate the skin, which can boost glow and absorption.
The Menokin Bubble Toner Mask is a great example of this category, as is the Medicube PDRN Pink Collagen Bubble Serum, which combines active treatment with that signature bubbling effect.
Korean skincare, for your hair.
Japanese beauty used to be the reigning champion in haircare, but K-beauty is proving to be serious competition.
Scalp care is now being treated with the same seriousness as facial skin, with products targeting inflammation, hair thinning and barrier health. We're seeing exfoliating scalp toners, calming ampoules and growth-focused serums that look more like skincare than traditional hair products.
A major driver here is PDRN, an ingredient already beloved in facial skincare, now appearing in hair and scalp formulas, including treatments from brands like VT Cosmetics. I previously wrote about the VT PDRN Reedle Shot Scalp Shampoo, which launched in 2025 and sold out fast, and I expect many more brands to launch equally impressive, if not better, products this year.
Red bean skincare.
If you're a fan of Korean food, you'll know red beans are everywhere, whether in savoury dishes or desserts.
Traditionally used in Korean culture for purification and detoxification, red bean is rich in antioxidants and one of the most nutrient-dense food staples.
Now, it's finding its way into skincare.
Red bean is being paired with brightening and barrier-supporting actives to create formulas that balance, refine and strengthen the skin.
The Skinfood Red Bean TXA line (yet to be released in Australia) is leading this movement, combining red bean with tranexamic acid to target uneven tone, texture and congestion without stripping the skin. Beauty of Joseon also has red bean products, including the Red Bean Water Gel and Refreshing Pore Mask.
Booster-shot serums.
Booster-shot serums are designed to be used either before your routine or mixed into existing products to amplify results. They're highly concentrated, fast-absorbing and often formulated to mimic in-clinic treatments.
The newly launched Laneige Water Bank Aqua Facial is a perfect example. It delivers an instant hydration hit that boosts everything layered on top.
I predict that in 2026, we'll be seeing a lot more boosters designed to work in line with devices, masks and even makeup.
Stronger PDRN products.
If you've seen "salmon DNA" mentioned on skincare labels recently, that's PDRN, and it's only getting more powerful.
PDRN has been shown to stimulate skin repair, improve elasticity and support healing. In 2026, Korean brands are moving beyond gentle introductions and launching higher-strength, targeted PDRN formulas designed for ageing skin, compromised barriers and post-treatment recovery.
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