Image: Instagram (@kimkardashian).
Confession: we’ve spent far too much time and brain energy trying to figure out Kim Kardashian‘s freshly minted Snow Queen hair.
We tried to come up with some ideas as to why she so quickly returned to her roots, but to no avail. Boredom? Short attention span? Immediate regret? Nobody knew. All we had was a throwaway comment from Kim about a picture of platinum blonde Madonna in her references folder.
Until now. It’s like Kim’s been reading all these headlines (surely she has a Google Alert for her name) and knows we’ve all been speculating about her reasons for going platinum, because she made a sort-of effort to explain why she went there in the first place.
“I dyed my hair for [Paris] fashion week and loved that I captured this blonde moment,” she captioned a close-up of her face on Instagram on Saturday. (Post continues after gallery.)
So there you go. She basically just admitted the whole thing was to make headlines (and, um, maybe steal the limelight back from her baby sister-turned-legit runway model Kendall). Just think — she went to all that effort and all that peroxide for just one event…
Regardless of why she did it, Kim’s blonde move has certainly had many fellow dark brunettes wondering if they could pull off the same transformation. Evidently, some have already taken the plunge; according to reports, Fudge Professional has seen a 312 per cent increase in sales of their Clean Blonde Violet Toning shampoo and conditioner — a must-have for any bottle blonde — in the weeks since Kim’s hair went flaxen. Woah.