KEEP CALM: Kim Kardashian is launching her own line of beauty products.

Kim Kardashian West is launching a beauty product line and the internet is threatening to break… again. 

In a cryptic post to Instagram yesterday, the reality TV star introduced KKW Beauty and gave an official launch date of June 21.


A post shared by Kim Kardashian West (@kimkardashian) on

The 36-year-old “queen of contouring” also shared her excitement through an Instagram story.

“I really think you guys are going to love it, I worked so hard on this,” she told the camera.

Kim revealed that her first line of products will be a collection of cream contours. “Get ready to be contoured,” she said.


This is not Kim’s first venture into cosmetics.

In 2012, she and her sisters, Kourtney and Khloe, launched Kardashian Beauty. And earlier this year, she collaborated with half-sister Kylie Jenner, founder of the Kylie Cosmetics empire, to create the KKW x Kylie lip kit collection.

Now she’s out on her own and the world cannot wait… for both the products and the Kim/Kylie rivalry that’s somehow expected to follow.