What did you dream of being when you grew up?
Maybe you put on a white coat and stethoscope and envisaged a future as a doctor. Or perhaps you refereed fights between your siblings, and thought about a high paying career in law.
Well today neither helping people nor money is at the top of kids priorities. It’s all about the fame and glory.
Because the number one desired job of kids has been announced, and it’s a YouTuber. A job that didn’t even exist as anything more than a hobby just a few years ago.
Listen: Holly Wainwright and Andrew Daddo discuss the shift on This Glorious Mess.
A recent study showed that a massive three quarters of kids would love to be a YouTube vlogger when they grow up, with the opportunity it presented for creativity, fame and self-expression outweighing their desire for money.
The jobs following YouTuber were blogger, musician, actor, film maker, doctor, nurse, TV presenter, athlete, teacher, writer and lawyer.
Old favourites such as astronauts and ballerinas did not make the cut sadly.
Considering young people are spending upwards of six hours a day looking at their screens, it’s no surprise that they’re throwing in the nine-to-five for a chance to do what they love.
In 2017, YouTube is a digital babysitter.
From before they can walk, kids are being plonked down in front of the iPad to sift through thousands of hours of kid-friendly programming.
When once upon a time kids would have been playing cricket in the street, now they’re watching the strange phenomenon of unboxing videos. Instead of riding their bikes with their friends, they’re challenging them to online role-playing games – and sharing their success with the world.
Now think of all that screen-time as an unpaid internship. Gee kids today are industrious!
So is this a viable career path?
Channels for and by children are a huge growth area for YouTube. Kids are starting their online careers as young as three, making content for others their age. There is a sea of content now so it’s easy to get lost in the deluge of other wannabe stars. That’s why having a niche is a must.
Beauty channels with make up tutorials are not only popular, they’re an excellent moneymaker. Vloggers such as Zoella and Chloe Morello rake in free products and brand endorsements, with some even making revenue in the millions.