I cannot tell you how many times I’ve been shopping for clothes for my kids and I’ve fallen in love with something on a rack in the kids’ shop. A pair of drop crotch pants, or perhaps a top with just the right amount of bling that would look brilliant on me but it would barely fit, well, a child.
It’s not that I have a penchant for kids’ clothes and a burning desire to dress like a junior – it’s more that kids’ fashion is no longer about babyish prints and soft pastel colours.
Hanging on tiny little hangers I see mini embroidered motorcycle jackets, and think, ‘No kid really needs that… But it would look fab with a pair of my jeans and killer boots’. At the next turn I see bright jumpsuits with vibrant florals and peeking toucans, and I just know that if I looked for something similar in my size, I would be lucky to find it in black.
Kids’ fashion has taken an altogether edgier turn where wearability meets ultra-stylish fashion. There are a solid few handfuls of junior Instagram accounts where mini fashionistas are styled way better than the average human. When did kids get so discerning about what they wear? Did the clothes get cooler which made them more discerning, or did they become discerning so brands had to up their children’s ranges?
There was a time in the not-so-distant past where my two children would wear what I picked out for them. I like to consider myself to be a woman of fair style, so I would also like to think that I chose their ensembles well. I never dressed them identically or anything that may require therapy in later years, in fact, some days I took great pains to ensure they were both comfortable yet rocking a distinct "look".