Well, well, well.

It looks like someone has turned the heat right down on the latest Kendall Jenner scandal to a slow, hot simmer, becausethe plot has thickened.

It all started earlier this week when a “raw, emotional story” involving one of Kendall’s deepest “vulnerabilities”, sensationally promised by Kris Jenner of course, turned out to be a bloody Proactiv ad campaign announcement.

via GIPHY

Yes. Her “brave announcement” was a multi-million dollar advertising deal, and her “raw story” was that she has suffered from a fairly common skin condition.

And, ultimately, the blatant marketing ploy was proven to be as tone-deaf as ever.

I’m so proud of my darling @KendallJenner for being so brave and vulnerable. Seeing you share her most raw story in order to make a positive impact for so many people and help foster a positive dialogue is a testament to the incredible woman you’ve become. pic.twitter.com/rJUXdN2Wmq

— Kris Jenner (@KrisJenner) January 5, 2019

The people wanted their money back.

But while the dust should be just about settled by now, for Kendall’s sake, someone with a lot of time on their hands has gone and kicked up some more via an old interview of Kylie Jenner’s which proves Kendall’s acne potentiallywasn’t even cleared by Proactiv.

. @KendallJenner is being called out for false advertisement with #Proactiv after public record shows that the model used family dermatologist, Dr Christie Kidd, to cure her acne.???? pic.twitter.com/XlnWZ2Dlys

— Pop Crave (@PopCrave) January 7, 2019

So not only was the “raw, emotional story” the anti-climax of the year thus far, Kendall’s claims that Proactiv ~changed her life~ could well be a load of codswallop.

In a New York Times interview a few years ago, little sis Kylie shared details of Kendall’s acne-fighting regimen – crediting family dermatologist Christie Kidd, not Proactiv, for battling Kendall’s breakouts.

Oh.

“We have a family dermatologist, Christie Kidd in Beverly Hills. My sister Kendall had really bad acne when she was younger, and she really cleared it up. I thought, ‘Well if she cured Kendall, I should start to visit her,’” Kylie told the publication at the time.

As reported by Perez Hilton, Kendall herself shared details of her long battle with acne on her very own app back in 2015, failing to mention Proactiv, instead crediting her “incredible dermatologist”, who we can assume is Dr Kidd.

This is all a far cry from her Proactiv testimonial, where she gushes: “For me, I can honestly say, that the magic was Proactiv”.

Proactiv released a testimonial of @KendallJenner opening up about her struggle with acne and recounting her 2018 #GoldenGlobes appearance when the internet ridiculed her for it. pic.twitter.com/F5gt47RlFK

— Pop Crave (@PopCrave) January 7, 2019

Was it though, Kendall?

BUT WAIT.

Buzzfeed obtained a statement from a family spokesperson that claimed Kendall said “cleared” and not “cured” when referring to the Proactiv skin products.

… ¯\_(ツ)_/¯.

*Sigh*, all these twists have made us very tired.